IAN GREENLEIGH

Author | Marketer | Speaker

I help companies turn data, ideas and relationships into reach and influence. 

THE SOCIAL MEDIA SIDE DOOR

HOW TO BYPASS THE GATEKEEPERS TO GAIN GREATER ACCESS AND INFLUENCE 

Amazon | B&N | Bulk orders


A generous, tactical, thoughtful manifesto that follows through on the exhortation of our time . . . ‘pick yourself.’
— Seth Godin, author
It’s one of the most informative and effective social media books I’ve ever read.
— Joe Fernandez, CEO of Klout

Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry.

Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors—alternate avenues of access through social media—have opened all around us, and few have noticed.

Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.

In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sightto forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this accessin both directionscan be leveraged to unlock a new level of ROI.


Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Ian Greenleigh your trusted guide.
— Ekaterina Walter, author
Social media is about connections. Real, personal connections that open doors, change your career, and help you win. Ian Greenleigh will teach you exactly how to take it from theory to reality.
— Andy Sernovitz, author
This is the stuff you wish you had known all along about social media. Greenleigh’s mix of personal experience and proven strategy make this a compelling—and remarkably useful—read.
— Mack Collier, author
There’s a whole other mode of using social media in marketing—particularly in business-to-business, professional services, and in any business where thought leadership is effective: influencer marketing. In The Social Media Side Door, Ian Greenleigh has provided a thorough and valuable guide to overcome obstacles and be more effective. The timing couldn’t be better.
— Ric Dragon, author
In The Social Media Side Door, Ian Greenleigh has not only found the secret to seizing the power that social media makes freely available to everyone, he has found a way to explain it simply and effectively. The ability to gain direct access to potential employers, business leaders, authors, and even celebrities is intrinsic to social media. These side doors present a chance for you to prove your true value and earn their trust and respect. But like any door, knowing it exists is not enough. You have to have the smarts, initiative, and courage to open it yourself and walk through confidently. If your purpose is clear, read this book and find out how to use the social media side door to create your own success.
— Chris Heuer, founder of the Social Media Club
This book offers an intriguing premise: that your ticket to reaching unreachable people is through social media. The only problem is this ‘side door’ won’t always be open. For anyone who has struggled to make it past the real gatekeepers, spam filters, and anything else separating you from having conversations with people you want to reach, the ideas in this book should help. Use them quickly!
— Rohit Bhargava, author

© 2016 Ian Greenleigh