Social media and champagne problems
n. A choice between two positive or ideal things; a problem that actually demonstrates one's good fortune.
It’s hard to think of something that I would write about here, but not on my company’s blog. Let me assure you that this is a champagne problem, not a case of low standards. But it still feels like I’m letting someone down by not updating this more often; perhaps that someone is you.
The truth is that social media exaggerates our sense of self-importance. I admit that I feel a tinge of guilt when thinking about the dearth of content on this blog, as if you’re sitting there twiddling your thumbs, just waiting for my next burst of genius. Ha.
At the beginning of 2011, I knew that I wasn’t going to be able to consistently update this blog with quality content, because in reality, that would be at the expense of quality content for my employer. Here’s the math I used:
- I like when people read my writing
- My employer benefits (inbound contacts, 3rd party coverage, etc.) when I post on their blog, and also when I guest post on 3rd party blogs
- Tons of people read Bazaarblog and blogs like Convince and Convert, SME and MarketingProfs
- This blog’s audience is far, far more…intimate
- So, it makes more sense for me to write original content for other blogs
Add to that the book I’m trying to write and the wedding I’m trying to plan, and tons of fresh posts here just aren’t in the cards. Instead, here’s a roundup of some of what I've been writing about lately elsewhere.
- I wrote about brands that let their customers drive, and brands that are too afraid to give up the wheel.
- I unfairly divided everyone working in social into two species: foxes and hedgehogs. Everyone thinks they’re the fox, but just like geniuses, we can’t all be one.
- I tempered our current enthusiasm for social data with a dose of reality—most companies won’t be able to harness its value until they understand the three major impediments to proper social data analysis.
- I explored what I know best—b2b social media, and argued that only data will assuage the doubters.