IAN GREENLEIGH

Author | Marketer | Speaker

I help companies turn data, ideas and relationships into reach and influence. 

3 more social media side doors for jobseekers

My friend David Armano posted this screenshot from the new social app Jelly. It pretty much speaks for itself, no? In a way, both parties are using social media side doors (the employer and the candidate).

After dropping out of med school, Clark Walker is working as a barber. Mashable reports that the 26 year-old New Yorker used Instagram to post pictures of his cuts and network with other barbers. After following a high-end barbershop on Instagram, and building his own following, he saw an opportunity when the shop’s latest photo caption read, “Now Hiring.”

‘I commented on the photo and said I'd be moving to New York soon and was interested in working there,’ he says. ‘They responded right away and told me to get in touch with them once I was in the city.’

In the meantime, Walker directed them to his Instagram feed to take a look at his work from the past year. The person running the shop's feed tagged the Fellow Barber manager in on the thread, who soon began ‘liking’ Walker's photos from Ray's.

The rest is history.

This next one is interesting because Dawn Siff, the jobseeker in question didn’t actually land her job through a social media side door after generating a lot of buzz about how she was using Vine to show off her work history and achievements.

When I first talked to Grant Turck, the guy that inspired my Facebook ad gambit with his own, he was in a similar situation. He was getting coverage from high profile blogs in his industry (PR), but it wasn’t landing him the gig.

Even though these social media side doors didn’t lead to the big prize, both Grant and Dawn saw value beyond that single measure of success. And they also saw the benefits across multiple social sites. Grant noted that his LinkedIn network grew by 50%, and Dawn has mixed feelings about Vine, but found more success on Twitter, Quora, and LinkedIn.

 

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© 2016 Ian Greenleigh